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underground branding

On "What is branding" Much has been written, defined, and often extended a bit too much...
However, the Marketoonist describes in his blog an unusual case of an "underground branding" - and that's the story:





Two men, apparently professionals complained about the actions of the Kentucky's state official who spent 600,000 $ to "brand" the state.

Presumably, better ideas were offered at the beginning and the state's officials change them.
In any case, the two proceeded with their own branding offer for Kentucky.

The video of the two:


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