Some superiors want to see a process, to know that there is a thought previous to the results. Usually, those superiors are in charge on the brand.
Some superiors care only for the results. They couldn't care less about the process. They care about the bigger scope of business development where design only takes a small part. For them, if the design serves the whole picture and looks ok - that's good enough.
Expect some superiors to be unwilling to hear about the process - They wish for results.
Learn how to pitch your ideas and work.
Learn how to pitch your ideas and work.
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